brand extension is a popular marketing strategy because This is a topic that many people are looking for. newyorkcityvoices.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, newyorkcityvoices.org would like to introduce to you 5 branding strategies in marketing What is branding in marketing . Following along are instructions in the video below:
“I start today. I want you to look at a npicture and answer. One question question image shows up do you see the picture clearly okay now tell me which do you see is it the yellow umbrella. I bet everyone will see the yellow umbrella first because it is recognizable this picture is nothing but a market the umbrellas in this picture are the nproducts available in the market.
The yellow umbrella is a branded product whereas. The black umbrellas are non branded products in a market with infinite product options we n. Always notice. The products which look different from other products this entire concept of differentiating your product from a similar type of products of your competitors is known as branding.
How you create your brand is nyour. Branding. Strategy. Branding.
May be of anything like people business product service. Land or religion. Today. I am going to share with you 5 steps involved in developing your own branding strategy.
So without any further. Delay. Let s get started hello. This is ananya banerjee.
And you are nwatching. My channel running your business..
Without a branding strategy is similar to showcasing a body. Without a face a face helps your audience to connect with your values. And the core values of your brand is your business. The digital revolution has made the process of brand building.
Easier and cost effective research. Says. 71 of consumers are more likely to buy from a brand. They follow on digital media.
Okay let me now elaborate the steps involved in the branding process. 1. Market research. Before everything ask yourself why your nproduct or service.
Should. Exist. What kind of problem is going to be solved by it you need to study. Which group of people is nfacing a similar kind of problem that can be solved using your product or service.
You have to observe how they are solving nthe problem. At present are there any competitors that address similar nkind of problem of these people. If there are how your competitors are coming up n. With the solution to this problem.
All these primary investigations will help you to find your position to fit. In this competitive environment foundation of your branding strategy nshould be based on these data..
2 brand positioning. The next step of your branding strategy is how you want your consumers to feel about your brand. The success of a brand depends on how nit is being perceived regardless of whether it s a startup. A nonprofit a product or a person.
A thoughtful positioning strategy can create new opportunities in an oversaturated market. A brand becomes stronger. When you narrow the focus your market research data will help you to find nyour target group of people you have to position your brand in your consumer s mind differently than your competitors. Only being different is not enough your brand needs to demonstrate the difference so that consumers can understand the difference easily to develop a strong brand.
You need to own a specific word that no one else is associated with for example prestige is to mercedes safety is to volvo. See how beautifully they have monopolised n. A specific segment of a highly competitive car market using branding principles. I would like to give you some examples of npositioning in personal branding.
See how they have differentiated themselves n in their own competitive area. And became a popular name fashion designer sabyasachi mukherji is known for his use of traditional indian textiles in the international fashion world beauty expert padma shri. Shahnaz. Husain is known for her herbal beauty care movement.
Who took indian herbal heritage of nayurveda to a global market eminent sitar player bharat ratna. Pandit. Ravishankar. Is known for his contribution of redefining world.
Music with the essence of nindian classical music. He presented centuries old indian music in such a way that the jazz and rock lovers of the west became fond of indian classical music george harrison of the beatles called panditji as n 3 brand identity design 90 of the information transmitted to a human brain n..
Is in the form of visuals. But a brand is an intangible asset. An emotional concept. So you have to design a visual identity of your brand.
Which is tangible and can appeal to the senses. Unlike the brand brand identity can nbe seen touched or heard. It is the symbolic representation of the intangibles like emotion feelings or essence. So brand identity is the face of a brand.
It s design involves developing some visual assets like brand logo a logotype with your brand name and tagline. You need to decide on a colour scheme and ntypography to represent your brand brands usually use very few shades of colour. Which is known as the brand colour template colours are very important. Because each shade of a particular colour represents.
A particular emotion. Red represents energy power passion love blue represents loyalty confidence success etc. Where yellow represents happiness. Joy warmth your brand consultant can help you to design your nbrand identity that can best reflect your brand values and create an emotional nconnection to your consumers.
4 brand touchpoints each of the brand touchpoints is an opportunity to build awareness and customer loyalty. Once you have finalised your brand identity ndesign that means the logo tagline colour theme and typography nyou have to create touchpoints to communicate with your audience brand touchpoints include business card leatherhead website. Email address social media profiles blog brochures business proposals photography style product packaging advertisements etc. You should confirm that each of your brand touchpoints reflects the true essence of your brand to the consumers.
Whenever you hire a professional or agency to develop your website brochures advertisements. Etc..
Provide them with your brand design template so that they can keep the essence of your brand nin every minute detail. 5 brand maintenance the brand building process does not end once business cards are printed with the logo and website link growing a brand really takes a long term disciplined effort creating a brand identity design is rather the easier part. But its maintenance is harder here. Consistency is the key don t expect your branding strategy to show immediate results in days or months.
It takes years to develop a successful brand. Regular social media. Updates in your compatible platforms. Should be done consistently to build brand awareness your brand website should be updated regularly with fresh content you have to take every measure to be on the top of people s minds.
All the time so you understand brand identity design or creating touchpoints may be the primary steps. But only extensive sharing of them makes the difference. So i have shared the 5 steps of developing na brand strategy. Now you tell me how are you planning to implement these branding strategies in your business.
Please write down in the comments below please like this video. If it helpful to you and share among your friends on social media. Whatsapp groups. So that nit may help others as well and if you have not yet subscribed.
My nchannel please do it now ” ..
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“5 branding strategies in marketing // What is branding in marketingnnIn this video you will learn what is branding and 5 basic steps involved to develop a strong brand around your name or business.nnn Subscribe Our Channel Now nhttps://www.youtube.com/c/YouAndImpact?sub_confirmation=1nnRELATED VIDEOS, Recommended for you to watch!nn”7 benefits of online business how to start online business from home”nhttps://youtu.be/gx1dFbYAkYgnn”Create free website (Part 1) How to get domain name for free”nhttps://youtu.be/H9mtO-51fycnn”Create Free Website (Part 2) How to Get Free Web Hosting with cPanel”nhttps://youtu.be/un1ox2hkaDwnn”What is web hosting 4 different types of web server”nhttps://youtu.be/EFVzoK394Zcnn”Difference between static and dynamic website”nhttps://youtu.be/PpThwe-3cvMnn”How to create personal website Steps of website development”nhttps://youtu.be/DDrbfUki-Oknn”How to secure a website”nhttps://youtu.be/VOJNmylF9WQnnnnTalk to me:nPhone: 91-9432875299 / 9831533809nFacebook: https://www.facebook.com/ananya.banerjiinInstagram: https://www.instagram.com/ShareWithAnanyanWebsite : https://sunyam.comnCompany : Sunyam Software LLPn—————————————————————————nnThis video covers the following points ..nbrand image vs brand identitynWhat is branding in marketingnWhat is Brand imagenHow to make your own brandnbranding strategy in marketingnbranding guidenmarketing vs brandingnWhy Branding is importantnBranding elementsnTypes of Brandingndigital branding strategynonline branding strategiesnBenefits of Online Businessnpandit ravi shankar sitarnshahnaz husain productsnn#YouAndImpact #brandstrategy #onlinebusiness”,
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