” s very easy to be boring. When planning corporate events. I have five ideas for for you to jazz up your corporate event in 2018. Coming up next.
Hey. Everyone name is julius solaris. And i m. The editor of event nb.
This channel is all about helping you make awesome events whether you re starting out or you re a seasoned event professional. We want to share with you tips advice and strategies to make your events. Successful. This video.
Today is brought to you by a venom technology for corporate meetings. I hear your struggle. Oh no how demanding your audience can be and how tough. It is to find new ideas.
All the time and that s why an event envy we came to the rescue with five cool and simple ideas you can use your next corporate event. We make impression with your guests. The first idea. I have for you is about food.
But a different way of looking at food a way that really communicates a brand message and we know branding is important in corporate events. But we re always tired of the usual ways of having brand presence whether whether it s banners or the usual. I don t know spot on our website. That doesn t really mean anything doesn t communicate anything anymore.
We can do better than that and so using food as a vehicle for branding in corporate events. Is the hot trend of 2018 and so few ideas around food customized cocktails is always one that i liked having a bad bartender. That creates custom cocktails for your attendees..
Really designed around themselves. You know they can share a little bit about themselves. And the bartender comes up where the mix there s a really reflects their personality or it can be i don t know light chocolate for example that doesn t have your usual calorie intake of chocolate but still nice and refreshing way to engage with a brand or we ve seen also alcohol lollipops as a very very popular a way of driving brand awareness and be really fun and playful while catering to an adult audience as well. Which is kind of the combination you want to have in a corporate event environment.
The second idea i have for you it s more attack oriented. You know i m a geek and i love technology and it s actually provided by the very sponsor of this video a venue and it s called visual collaboration it s a tool. They re particularly liked and enjoy because it s very well catered to the type of audience. We re talking about here so if you work with c level or sweet type of attendees you want to have technology tools that enable their collaboration especially if you have team building activities.
Small meetings they are very executive. There needs to be a little bit of brainstorming happening in the room. And there are tools technology tools. That really help to streamline that process and not always rely on whiteboards that can be extremely ineffective in some situation.
Especially when you have to gather all the input from different people in the audiences. And you have a moderator that actually pulls it all together. So having a technology way to kind of stream streamline that whole process is the way forward is a way to impress your guests to show them that you re using technology. Cleverly and not just as a gimmick.
But as a tool to get people to collaborate so visual collaboration definitely want to watch for 2018 number three of my list is a segue from 2017 and very strong if not stronger in 2018. And it s meeting design specifically when it gets to corporate events. Is the room layout component of the meeting design process so once again i want to clarify that you can watch our previous videos. As well with discuss meeting design in that the angle here is not the core.
So it s not a color scheme or the centerpieces that we use in but it s how we design the event to be extremely effective to reinforce the message to change behavior. Which should be the objective of every respect an effective event and so when it gets to meeting design apply to corporate events really we re looking at room layouts using furniture that is not the usual c shape academic type of shape classroom type of environment that really kills the interest even before people enter the room just by looking at it you re already kind of shut down any type of emotion any type of involvement that could be with a message so playing with the furniture it s incredibly important. I have a link in the description that can help you weather all reports of meeting design that it s free to download on event. And me.
Which i highly invite you to have a look at because really you need to shuffle around the usual elements of room. Layouts and play also select venues that support that forward thinking mentality of creating layouts that engage the audience because a big part of that is actually the venue. Where you have either number four is once again about branding and what i call clever branding..
I have a few examples that i m going to show you now of clever branding happening and really using venues in a clever way placing branding. Where you are one expected. I have a few examples. The one that i particularly love is the use of the logo or messaging of conferences specifically on the actual staircase leading to the main room this is such a clever way.
It s a perfect photo opportunity for the guests really makes a huge visual impact and changes the way you communicate to your guests that also translates if you have the capacity and you really play with your sponsors or internal stakeholders. As well to create specific areas within the events. Such as lounges. Which are extremely popular over the past couple of years.
But so strong in 2000. Eighteen areas dedicated to different different activities. You might have in the event. So you don t have to use your toilets eat main room you kind of have areas such as you know the work areas the relax area the meditation area so playing once again with meeting design.
But be clever and using sponsors. Sometimes we have several examples for example for example. Paypal or intel. Having lounges at south by southwest full fledged lounges with incredible bars or workplace stations.
Obviously you don t have to be as fancy as that it s just really about being creative and using using the messaging and the space cleverly the last idea for you idea number five is one that was incredibly popular over the past few years. But has kept kind of a momentum going and it s still so very relevant especially if you play with boring meetings. Where content is sometimes you know not as sexy as i don t know a video the convention for teenagers so if you have like more association style type of meetings where the content is super technical. But still you need to engage the attendees.
The fifth idea for you is graphic recording. So the ability to have an artist on site recording. What is happening in a graphic. Manner.
Meaning using cartoons using graphic elements to really summarize. What your speakers are saying. What..
The sessions are about you don t need to have have it for all the sessions of an event. It could be just for a keynote. This is a great way to visually sum up what is being discussed and it s incredibly important for some types of attendees. Because not everybody learns in the same way.
There are some people are very visual. They need to see what is being displayed and in technical corporate events. Where content is super vertical. A problem is usually slides.
They don t communicate well as much training as you can do to your speakers. They still deliver those you know tense 10 point sized bullet lists. They are so extremely boring. So.
What can you do to just that up and we make it visual to those that learn visually have an artist in the room that draws the cartoon some some sort of a cartoon style summary of what s being discussed so powerful. I ve seen at very high end corporate meetings. Always loved by attendees perfect picture opportunity as well we live in an era of social media. So it s a fantastic way to make an impact in 2018.
So that s it for me today. I hope you enjoyed these five ideas to jazz up your corporate events in 2018. These are ideas you can absolutely steal. We re here for that and so if you have more of those you want to share them with our audience use the comments section below can t wait to see all of your contributions.
If you enjoyed this video give us a like or subscribe. We have more awesome content coming your way to make your event successful. I ve been julie ” ..
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“Don t be boring planning corporate events. Here are 5 ideas to jazz up your corporate events in 2018 and really make an impression with your guests.nnThis video is brought to you by Evenium, technology for corporate meetings: http://bit.ly/2iBFR2VnnSubscribe to our YouTube channel to get instant updates.nn*********nABOUT EVENT MANAGER BLOGnInterested in starting or boosting your career in event planning?nnCheck out EventMB for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/ nnSubscribe to our daily newsletters: http://eventmb.com/2A5mY0mnn*********nOTHER HELPFUL VIDEOSnThe 5 Things People Always Ask Event Planners: https://youtu.be/Kd3bwx7F7e8 n6 Secret Reasons Why People Really Attend Events: https://youtu.be/rF1_utvjuUg nEvent Planning – the Worst and Best Job in the World: https://youtu.be/xRz7Rj6kPJU nGet More Sponsors for Your Events: https://youtu.be/LBKry741SVgnThe 5 Hottest Trends in Corporate Events: https://youtu.be/kaJdGpe0CMk n5 Times Event Tech Saved My Event: https://youtu.be/Nznt_5Ys8EMn4 Marketing Mistakes Event Planners Make: https://youtu.be/5jedU07Olqw n6 Skills of Successful Event Planners: https://youtu.be/ZbDNT5sZXuQ nn*********nGET SOCIALnTwitter: https://twitter.com/eventmb nLinkedIn: https://www.linkedin.com/company/event-manager-blog nFacebook: https://www.facebook.com/EventManagerBlog nPinterest: https://pinterest.com/emblog/ nInstagram: https://www.instagram.com/readeventmb/ nn*********nFull video transcript: http://eventmb.com/2BbThxD nnI m Julius Solaris, editor of EventMB. This video today is brought to you by Evenium, technology for corporate meetings: http://bit.ly/2iBFR2VnnI hear your struggle. I know how demanding your audience can be and how tough it is to find new ideas all the time. We came to the rescue with 5 cool and simple ideas you can use at your next corporate event to really make an impression.nn1. FoodnUsing Fu0026B as a vehicle for branding in corporate events is the hot trend of 2018. Try having bartenders that create custom cocktails for your attendees, designed for each guest, they share a little bit about themselves and the bartender comes up with a mix to reflect their personality. A refreshing way to engage with a brand.nnAlcohol lollipops are a fun way of driving brand awareness and being playful while catering to an adult audience, a great combination for a corporate event environment.nn2. Visual CollaborationnThe second idea I have for you is actually provided by the very sponsor of this video, Evenium, and it s called Visual Collaboration, it s a tool that I particularly like and enjoy because it s very engaging for the audience. If you work with C level suite attendees in particular, you want to have technology tools that enable collaboration, especially around team building activities, small executive meetings, you probably want to encourage brainstorming in the room and using technology can really help to streamline that process, without relying on whiteboards. Tech can be extremely effective to gather input from everyone and have a moderator that pulls it all together and presents the results.nn3. Meeting DesignnMix up your room layout and furniture to avoid the usual classroom type of environment that really kills interest even before people enter the room. Experimenting can be incredibly important to keep attention and focus. We have a whole report on meeting design that is free to download on EventMB: http://eventmb.com/Meeting-Designnn4. Clever BrandingnNumber 4 is about clever branding, placing branding where you don t expect it. One that I particularly love is the use of the logo or messaging on the staircase leading to the main conference room. A perfect photo opportunity for the guests, it makes a visual impact. If you have the capacity, work with your sponsors or internal stakeholders to create specific areas within the event, such as lounges and areas dedicated to different activities. Don t just stick to the expected. Create the work area, the relax area, the meditation area play with meeting design and be clever working with sponsors.n n5. Graphic RecordingnIf you have association style meetings, with content that is super technical, but still you need to engage your attendees, another idea for you is graphic recording. Having an artist on site recording what is happening, e.g. using cartoons, to really summarize what your speakers are saying, what the sessions are about, is a great way to visually summarize what is being discussed. Not everybody learns in the same way and it can be powerful. I ve seen it at very high end corporate meetings, always loved by attendees. The perfect picture opportunity too in an era of social media. A fantastic way to make an impact in 2018.nnI hope you enjoyed these 5 ideas to jazz up your corporate events in 2018. Give us a like, or subscribe, we have more awesome content coming your way to make your events successful.”,
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