healthcare campaigns This is a topic that many people are looking for. newyorkcityvoices.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, newyorkcityvoices.org would like to introduce to you 6 Successful Healthcare Marketing Campaigns You Need to See . Following along are instructions in the video below:
“Welcome to social speak networks podcast. I am your host amber erlin today. We re re going to be covering six successful healthcare marketing campaigns that may be able to you to create a new marketing campaign for your practice. The first one i want to talk to you guys about is johnson johnson back in 2002.
There was actually a shortage of nurses. You know nurses are one of the most dedicated professions out there they work long shifts they deal with a lot of people and they always have the ups and downs of everyone else s lives so when there was that shortage johnson johnson created this campaign for nursing s future. So they wanted to create a group of professionals who tirelessly lend love and support to their patients. And really want it to give them that support that they needed that the nurses were giving to everyone else and so it really it went public and people start becoming more and more aware of what johnson johnson were doing and this this campaign and so now it s become you know being able to educate nurses give them their you know a ton of different donations of where people where nurses are supporting the community really an educational platform.
A community that johnson johnson has built for the nursing profession to really be able to provide them value so on here. You ll see you know there s personal stories different ways that johnson johnson s caring and giving back to the community. They re like where they ve come from and so this is really you know this is a campaign that s been around for a long time you know. 15 years and.
Which is amazing for something to last and still going strong 15 years. Later. This is huge and really. It s because of their why they saw a shortage in something they saw an area where they can give back and be more than just a product company and really give back to their why.
Which was nurses and be able to provide a community for them so that is huge the next one i want to talk to you guys about is the dean and barbara graham women s cancer center. And this is what they have created here is really a slogan about you know right now you may have cancer. But you but what your cancer doesn t know is you have us so it s really about talking to the patient as an individual and helping them understand the journey. And what they are going to need to overcome.
What is ahead of them you know cancer or that c word is a very scary thing regardless of what type of cancer. It is so what they have been able to do is really play off of that relationship and that story and educating their patients on what s gonna work best for them so it s to help them empower patients who are dealing with cancer. And what does their future look like so. That s logan you know right now you may have cancer.
But what your cancer doesn t know is you have us that shows up shows the patient like they care about me so at you you can see on their home page. It s you have us you re not in this alone. We are here to help you every step of the way and to me that gives me the chills. You know that really connects with especially as a woman.
So this connects with me and so this campaign that they that they have created and this slogan. It s so simple you have us and those three words have gone viral with them because this is people are you know they trust them. They re creating that relationship with them and so what they ve been able to do is provide that support so that s a huge just moment of okay..
I m not alone. I have this practice behind me. I can do this they re empowering their patients and guiding them through this journey of having cancer. So that is amazing.
The next. One is an interesting blog. So the arkansas children s hospital wrote this blog. And it is a hundred deadliest days for kids now this blog was published back in 2014 and the hashtag hashtag hundred deadliest days this thing spread like wildfire because uh huh.
Just a title a hundred deadliest days for kids. Oh. My goodness. What is it so this was the doctor writing about you know through labor.
Now through labor day marks. A time when kids are most likely to be injured. Whether that was a broken bone um. They were they were sick accidents.
Happen or worst case scenario. They unfortunately had they had seen the most children deaths within this time frame. So this was this was written you know in june of 2014. And this is something that the arkansas children s hospital has been able to incorporate into their digital marketing and something that they re constantly you know sharing and reminding people.
It gave a purpose to raise awareness to the dangerous time period of memorial day to labor day they wanted to make sure you know that parents knew the risks and what children were facing within that time you know you have to think that s obviously the summer. You re traveling sports being outside yeah. This is also unfortunately. Where you see um kids being left in cars.
So these. This is where you know arkansas children s hospital. Really want it to bring that information to their audience. And let people you know be more aware of this summer season is a time to really pay attention to this these safety tips and make sure that your children are okay.
So one thing that they could do each year is they could come in here and they can update this blog post. So it s always showing new and you ll see that a lot with like especially with the digital marketing hubspot co schedule. Social media..
Today they ll write a blog that you know was a few years old and then they ll stay updated as of a certain date. Because this this article was such a powerful piece for their digital marketing. I would just take it a step further and update. It make sure that the information is still correct maybe if there are stats in here you want to make sure that those stats are real are still relevant to today s date so but this campaign for them was a huge success on on such a sad touchy subject so education is really important for your digital marketing and a blog post.
Just like this can become its own digital marketing campaign. So the next one is going to be united healthcare. We dare you campaign and many health care providers encourage their audience to adopt healthy habits. But united healthcare took it a step further by adding a social media element to their campaign.
This was an award winning campaign by the way this is an example of wellas campaign in action each month. There were new fun challenges quizzes that were aimed at encouraging their followers to take the first step to a healthier lifestyle and then document it on social media. So one really cool thing about this campaign is when you tie in your your social media. And your audience people love to show off what they re doing.
And if you challenge them challenges are great for social media. Especially in the health and wellness industry. Because they want to show you like this is what i m doing this is this is how you know i ve improved my life. This is you know my recipe this is how i m staying active and so the fact that they not only gave quizzes and crave drone challenges.
But then they wanted their audience to share with them and so this was one of the most successful healthcare marketing campaigns in it won eight awards to healthcare advertising awards and that is just like amazing along with a few other awards. But this is something to really think outside the box. Now this is a big company united healthcare is huge. We know that but thinking of what your practice can do on a smaller scale.
And we always say it s not the quantity of likes you have it s the quality so you have let s say. 2000 likes and of those 2000. Likes you re getting between 600 and 800 people engaging on a monthly basis. That s your loyal fan base take advantage of that loyal fan base and ask them you know to submit photos.
Maybe you do a recipe competition and you re looking for the you know the best paleo recipe the best keto recipe the best gluten free recipe. Maybe you know within your practice. You re talking to your your patients about these different types of a healthy lifestyle and you can tie in that those conversations and those topics into your social media. So it marries the offline and the online together so this was a great great campaign.
I love being able to see how many people were a part of it all the awards that unitedhealthcare won. But it just makes you think okay let s think outside the box. The next..
One is the carline clinic and this was they did a campaign that was all about hash. Tagg. Yes. Ma am.
Ma am. And this was all about they re saying yes to mammograms so they wanted to make sure that women were taking care of their their bodies making. Sure that they were getting the annual mammograms or every three year. Mammograms based on what their doctor had said.
They also provided screenings at that location throughout western virginia. So this is again something where they re saying. This is what we want to help you with here s how we re gonna help you this is what we believe in this is what we want and so they had pull up their facebook page. They you know this this was their campaign was this hashtag.
Yes. Ma. am ma. Mm for mammograms and the goal of the campaign.
Was just really to raise awareness about breast cancer and the need for early detection to educate their audience to really just understand how it how important. It is for that preventative for that that checking and making sure that you are doing the right things and how to do the right things etc. So this was a great campaign. I love being able to brand something that is it is to your target market that they can relate with so that was huge and it s catchy yes ma.
am you know that s what people want to see the last. One is the new york presbyterian hospital. There their campaign was all about the patients and children stories and nothing tells nothing can sell a company better than patient testimonials. The stories behind the people that you serve that you ve helped and you know that storytelling is such a big piece with digital marketing and in a marketing in general.
I mean. This is why you see so many um testimonials for info commercials. It s those personal stories its that oh my gosh. I m not alone i dealt with that or they re just like me or i m not the only one whatever that is in our heads.
That s plain being able to have patients stories is a huge piece of your digital marketing and so what they ve done is they created a whole campaign. Showcasing raw stories on how the doctors and nurses have helped their patients both adults and children and the results it you know something even more you know what the patients were dealing with whether that was drugs car accidents sickness they were able to tell their story share how their experience was with new york presbyterian hospital. How the doctors helped them and then what the result was so because they came here..
How has their life changed and that s the biggest thing is you know they want to know what s that in goal. And this this showing such a positive light with their audience and they actually have like patients for adult stories. And then also children s stories. They took it a step further to showcase what children are dealing with as well and how they ve been able to help them so they have on their website.
You know to share your stories that will you know your experience. They want to be able to share that positive light light and really be able to help other patients that are struggling with similar things so raw stories is just such it s such an important piece. And i wish that companies did more of this and i know it s something that s it s a hard thing to do you know one you have to orchestrate that you know are you won t is it going to be a written testimonial or story is it going to be video. And if it s gonna be video do people want to be on video you know do people want sure story.
And so you have to be able to look at who your target market is what your patients are going through. What how has their life changed since they ve been seeing you and being able to better their life. I feel like more and more people now are more willing to share their story to help others because they see the greater good so as you re putting together or thinking of these campaigns that you want to put together. Think of these six examples and be able to maybe pick and pull from different ones.
Different ideas that you ve liked and really be able to look at your practice as a whole and how are you helping your clients. What are they struggling with what are their needs and being able to put a campaign together for your digital marketing to attract more people into your practice that you could help because at the end of the day. That s all why we re in business. Because we want to help more people we want to help the greater good that s our y.
So how do we reach them. And that s an amazing thing with digital marketing. There s so many different ways that we can do this so. If you need help and you are just struggling with creating a good campaign or want to run some ideas pass us.
Please head on over to social. Speak network. Comm schedule. A free 30 minute consultation.
We love to be able to brainstorm ideas and figure out what s the best route for you and your practice and be able to provide that feedback sometimes it s just nice to have a listening ear on this is what our practice is thinking does it make sense. Do you think it would work. So again social speak network free consultation. And until next time please subscribe on ” .
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“Healthcare is an ever-expanding, ultra-competitive marketplace. It can also be very technical and jargon-heavy, which can be off-putting to most people. To remain competitive in an ever-evolving industry, it is important to employ creative marketing tactics that cut through the clutter. nnTake a look at these 6 successful healthcare marketing campaigns and start pondering how your company can leverage similar tactics.nnLearn More Here: https://socialspeaknetwork.com/6-successful-healthcare-marketing-campaigns-you-need-to-see”,
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