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“Know i found copywriters to breakout. It to one of two categories either valued copywriters copywriters or undervalued copywriters. What s the difference and how do you make sure you on the valued side stay tuned in this video music hails. A calhoun with coveted consultant.
And yeah. I find copywriters to breakout into one or two categories well paid value copywriters and underpaid undervalued copywriters. What s the difference you know i can see the case for how someone make may end up being an undervalued copywriter. Because the work seems easy to do you know i can type into a keyboard and create some copy and send it off and if i choose to outsource it well then i you know it s just it s just because i don t want to do it you know i m saying like i don t want to write the long article.
I want to write the long white paper or whatever. That s hard i got to do it you know now on the flip the value copywriters. Know that digital marketing expands with every day. It involves more and more things and tools and strategies with every single day and all of those strategies.
Require some level of copy. And so the level of versatility required in a copywriter in today s time is greater broader than it has ever been before the rub for you is how do you structure your services to show that you have that level of ability how do you maintain your premium standing and all in all of that stuff well let s look at the board. And see a few examples. Let s look at a really straightforward.
Example. Let s think about writing email. Follow up like like an autoresponder series..
.
But before you go off writing. An autoresponder series for anybody let s look at the process of getting that done show your client. The methodology that you use to get to the highest level email follow up copy you possibly can and when you get to the end goal. What you have here should be measurable so either it s a number of messages or it is a response that you expect or an open rate you expect or a clip through you expect what have you but in your process.
Everyone needs to know what you re working towards so there s an objective set of metrics. We can all agree on before we get started now you can begin to work backwards. So you can t write any or you can t measure anything until you actually have installed the copy somewhere so it s got to be inside a service to be sent out right so it s got to get into a service. You can t put it in a service unless.
It s been drafted in some way so you re gonna have to draft and get it approved by whoever s involved in that process all right before that the client. I send you send you some information so send me what the current copy you ve got what you thought about what you tried it cetera and then we can begin from there. So the idea here is that you re showing that showing your client that there s a process involved with getting to the end result. There s no magic here you need your client engaged in each of these steps.
And when you re working with premium clients. They actually want to be engaged you want to know what s happening here. You also need to reflect back to them that you can handle the process as needed so if they need follow ups if they need meetings done if they need you know other people need to see the copy etc. You can handle that somewhere inside your process.
Let s look at another example. Let s think about our video sales letter now again before you go launching into a video sales letter you ve got to show the client. The process of getting to the highest level video sales that are possible now if its simplest a video sales letter is a series of slides with someone s voice being recorded over the top of them..
.
But keeping people s attention for five minutes seven minutes forty minutes or whatever is a lot harder than it sounds and so you understand that reflect that in your process. So when you think about the video sales letter. There s got to be a series of objective metrics. You can agree on before we get started.
So. The video should be a certain length certain number of slides. They should get a certain response whatever. But however you need to work there should be objective metrics.
That you are prepared to be held accountable to now you can work backwards. So you ve got the you got you know what you want to have happen. Here going backwards you got to get this voiceover thing done right so. It s gotta be your clients voice over these slides right.
I mean. It s it s their business. Well you gotta get a process for that let s go one step behind that if slides aren t made then no one can do the actual voiceover right. So someone s got to make the slides and get those approved before that you ve got to get clear on a client s voice and tone.
What do they want to communicate. What s most important establish those main bullet points. Etc..
.
Now laying this out on a website. So it looks cute is one thing being able to deliver your services in this way is something different. So you need your own process for how you establish a client s voice and tone and get there efficiently right not 19 different meetings. The officially established their voice and tone and may and major content points.
Then you can move into drafting the slides. You use your templates your tools your tricks all those things that copywriters. Know about so you can effectively and efficiently create relevant slides and get them approved. But then you get here to the voice over and you know that any homework you give to the client is up for debate.
You may may not get it back on time right so what if in your process. You set a date and time early on it. Says hey. We re gonna do the voice over tape gather on x date.
X. Time. And you don t have to be there with them physically you can be on the phone you can do it via skype. But the point is to make sure that the client doesn t break your timeline.
So you so you hold the client accountable. You re there with them. And then the vsl can get launched when it s supposed to you can begin to measure your metrics..
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Your job is to outline this for the client. So they know what their involvement is it but they know what their involvement is at each step. If you don t show them so on this this roadmap. They assume they can just send you some stuff and you ll make a letter and it costs two hundred bucks and you know that s not fair nor appropriate so if you if you ll accept the challenge of getting this organized and you ll present yourself in with this level of professionalism.
Then your client will appreciate you as the premium level service provider. That you deserve to be i ll see you in the next video. Hey yes. I ll say again.
And i really hope you enjoyed that video. I realize that things can look really simple and clean and neat and easy when they re laid out on a whiteboard but trying to apply these things inside your business can have their own level of frustration. So what do you do now what are your next steps well. If you want to watch another video you can if you want to subscribe to the channel.
You probably should. But if you re over the information and you want help packaging and selling your unique consulting services. There s a program that i have and you can get information on that program via a free training available right now on this page somewhere so again. Thank you for your time for watching this video.
And i look forward to seeing you in the next one ” ..
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A short video guide for how to sell copywriting services. Full-training is here – http://covetedconsultant.com/free
You know, I ve found copywriters to break out into one of two categories, either valued copywriters or undervalued copywriters. What s the difference and how do you make sure you re on the valued side? Stay tuned in this video.
Hey. It s Alzay Calhoun with Coveted Consultant. Yeah. I find copywriters to break out into one of two categories. Well paid, valued copywriters and underpaid, undervalued copywriters. What s the difference? I can see the case for how someone may end up being an undervalued copywriter, because the work seems easy to do. I can type into a keyboard and create some copy and send it off. If I choose to outsource it, then it s just because I don t want to do it. You know what I m saying? I don t want to write the long article. I don t want to write the long white paper, or whatever. I ll just hire that guy to do it.
On the flip, the valued copywriters know that digital marketing expands with every day. It involves more and more things and tools and strategies with every single day. All of those strategies require some level of copy. The level of versatility required in a copywriter in today s time is greater, broader than it has ever been before. The rub for you is: How do you structure your services to show that you have that level of ability? How do you maintain your premium standing in all of that stuff? Let s look at the board and see a few examples.
Let s look at a really straightforward example. Let s think about writing email followup, like an auto responder series. Show your client the methodology that you use to get to the highest level email followup copy you possibly can. Either it s a number of messages, or it is a response that you expect, or an open rate you expect, or a click through you expect, what have you. In your process, everyone needs to know what you re working towards, so there s an objective set of metrics we can all agree on before we get started.
You can t measure anything until you actually have installed the copy somewhere. It s got to be inside a service to be sent out. It s got to get into a service. You can t put it in a service unless it s been drafted in some way. You re going to have to draft and get it approved by whoever is involved in that process. Before that, the client s got to send you some information.
Let s look at another example. Let s think about a video sales letter. Again, before you go launching into a video sales letter, you ve got to show the client the process of getting to the highest level video sales letter possible. In its simplest video sales letter, is a series of slides with someone s voice being recorder over top of them. When you think about the video sales letter, there s got to be a series of objective metrics you could agree on before we get started. It should get a certain response, whatever. However, you need to work, there should be objective metrics that you are prepared to be held accountable to.
Going backwards, you ve got to get this voiceover thing done. It s got to be your client s voice over these slide. Let s go one step behind that. If slides aren t made, then no one can do the actual voiceover. Someone s got to make the slides and get those approved. Before that, you ve got to get clear on a client s voice and tone. What do they want to communicate? What s most important? Establish those main bullet points, etc.
Being able to deliver your services in this way is something different. You need your own process for how you establish a client s voice and tone, and get there efficiently. Then, you can move into drafting the slides.
Your job is to outline this for the client so they know what their involvement is at each step. You know that s not fair nor appropriate. If you ll accept the challenge of getting this organized and you ll present yourself with this level of professionalism.
Hey. It s Alzay again. I really hope you enjoyed that video. I realize that things can look really simple and clean and neat and easy when they re laid out on a white board. Trying to apply these things inside your business can have their own level of frustration. What do you do now? What are your next steps? If you want to watch another video, you can. If you want to subscribe to the channel, you probably should. If you re over the information, and you want help packaging and selling your unique consulting services, there s a program that I have. You can get information on that program via a free training available right now on this page somewhere. Again, thank you for your time for watching this video.
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