“Thanks for being intrigued welcome to ed 15. Interactive print from newpage. Quick. What comes comes to mind.
When you hear the term n. Interactive media. It s electronic digital. Not so.
Fast. What s more interactive than touch the feel of texture the direct accessibility and immediacy the nthreedimensionality of something you hold in your hands. That s print you touch it it touches you it s the medium. That invented interactivity paper has a unique ability to get the reader nto participate you open it fold.
It pull it even smell nit and it creates something real something dimensional nand. Even more important. Something memorable take for instance time tested techniques like ndie cuts pop ups and pull tabs that s real physical interactivity and nit has stopping power that buys you all kinds of time with your naudience. It s not just about the technique.
It s about the idea and when you connect a clever idea to the nsubject matter. The result can be magical specialty inks. Take this notion to another nlevel. Imagine communicating to your audience about na sun.
Related. Subject or product using uv. Sensitive inks nthat. Are only visible.
When you view them in direct sunlight or a seemingly blank area on a page that comes nalive. When it comes in contact with moisture promoting a nwater related product and then there s multisensory marketing. Ultra. Thin chip and other miniaturized technologies.
Nare enabling print to sing. Talk..
Flash or blink and deliver noff. The charts reader recall. It s always been about the idea creativity. Matters.
And it always will here s another idea print is interactive nnot just with the audience. But also with other media with new browser. Technologies. Print has become na.
Uniquely effective gateway to videos. Websites e. Catalogs and other information. Through smart.
Ndevices print is simple economical. And accessible web connected smartphones and tablets are neverywhere. It s a nmatch made in heaven. See something you love in a fashion magazine.
Now you can scan the page with your smartphone nto find shops in your area that carry it open an annual report tap your smartphone. Nto view. A video of the ceo. Discussing growth strategy or see.
A nkey product s latest television. Ad. Page through a magazine and be surprised to nsee a miniature screen that plays a video to promote a new ntelevision series or product line or in another magazine. See an advertisement nwith.
A paper thin keypad that allows you to text the nsponsoring company for a price quote. It s real and it s happening right now making print emotional tactile. Accessible more nvibrant and relevant than ever ed. The educational series from newpage brings nit to life for you ” .
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“Paper is the original interactive communication medium. And it keeps getting better, finding new ways to connect, not just to your audience, but also to other media.nnPrinted communication is more vital than ever. It s vibrant, highly effective, reaching millions and selling billions. These are times of rapid change. Exciting times. Much has changed, but one thing hasn t: Nothing succeeds like a great idea. As always, Ed s here to present a few. nnSince 2001, the Ed series has delivered educational tips and advice on printing techniques, new technologies and sustainability topics relevant to creative, print and marketing professionals looking to be inspired. The popular series continues in 2013 with Ed #15: Interactive Print.”,
NewPage, Interactive Print, Coated Paper, Education, Print, Printing (Industry), Paper, Design, Graphic Design (Industry), Interactivity (Field Of Study), Co…