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“Instrumental n. Low groan chuckles. We re getting a little ncarried away with these this this is like completely modded with like cocks gun. Na hardcore spring in here.
And s just it s nit s getting out of hand yeah funky guitar instrumental cracks can open i don t need this i ve got enough energy what s up everybody. Peter mckinnon. Here and welcome back to another tutorial. This is part three in mistakes that you want to avoid as a nphotographer or filmmaker.
The first part. We were ntalking about shooting actual applications with the camera. The second part we talked about editing mistakes that you make when nediting when you re a beginner and the third section. Today s video.
We are covering the nbusiness aspect of mistakes to avoid as a young entrepreneur photographer or filmmaker setting out into the world to ntry and make this a career or try and make some money from this maybe. It s just some nextra cash on the weekend or a full blown like paycheck. These are a couple things i ve compiled that i wish i had when i started nor wish that i did better and we re going to start with those number one contracts contracts are so important. They are no fun at all to make they re no fun to read and they re no fun to sign.
But they are there to protect you no matter who you are shooting for listen to me no matter nwho you re shooting for if it s a friend. If it s family. It doesn t matter get a contract lay out everything that you hope to do for that person both of you sign it date it whatever if there s compensation. Both nof.
Those things are agreed you both signed it s done that way if anything comes nup. If extra work is piled on if you didn t do enough work both parties have a signed document clearly outlining what the expectations are because i find that s the biggest loophole that s the biggest mistake is expectations are always different from none person to the other and if those expectations are set clear at the very beginning and nthey re followed through to the end because you have a contract business is better so if you don t have a contract download a sample template ncheck it out read it maybe fill in your own stuff instead of the sample. Do whatever you gotta do take it to a lawyer. Get na friend to look at it get your parents to look at it get your older siblings nto look at it whatever start with something okay signed agreements that is point number one upbeat instrumental music number two is not charging enough now.
I m an advocate for working for free at the beginning to get nyour foot in the door. A lot of people are like no you should never undersell yourself your time is worth yes. Nyour time is valuable and your time is worth money. But hustling and doing work pro bono.
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It s going to get you into more doors. It can open up more doors for you it s gonna get you into more nplaces. Meet new people it helped build my career it helped build careers nlike. My friend d rock.
Who just put a great post online about how he worked for nfree right up to hustling to be gary v s personal videographer that is awesome. But not charging enough is something i could have done better as a growing entrepreneur nand. A photographer trying to make it in the field. I was always just so excited to get a gig that i completely forgot nwhat.
I should be charging what my time is worth not only are you supplying nthe equipment for this job. You re taking your gear. That nyou bought to a photoshoot you re driving your nvehicle using your gas. Taking the time out of your day.
And you re coming back. And you re editing all those photos. That s also skill with software that you re paying for so. The list goes on and on and on and on those things are valuable.
So once you start charging for your work make sure you re charging enough i mean you think about it nlike. Some of these cameras are thousands and thousands of dollars. You re gonna go do some portrait shots and you re only gonna charge. N100 bucks or 200 bucks for a quick portrait session.
One what does that say nabout you as a photographer and the quality of work that you put out and two how has that ever nactually going to make you money or pay back your gear or actually get you ahead in this game. So make sure you re charging enough sometimes you can throw numbers out there that might even seem a little crazy to you and that client comes back. And ngoes. Yeah.
Alright. No problem. And you think yourself oh oh. I did stutters n.
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Gasps. It can be very exciting. But it s something that nyou got to take seriously so really sit down and factor in all of those things. I nlisted to know what your time is worth and charge.
Accordingly. Point. Number three coming up. Upbeat.
Instrumental music point. Number three is checklists. I can t stress. This enough.
So. If you re going on a shoot let s just say you re shooting. A wedding. You ve got the contract in place you ve charged what you wanted to now comes to the actual shoot day.
I always recommend getting na checklist from the client of everything they want done that way you can reference nthat throughout the day throughout the shoot. And you know you ve got everything if that client fails to nprovide you something on that checklist. It is not your fault example. Let s just say you re shooting.
A wedding. You ve got that checklist get the dress get the drinks in the nmorning and the gifts. The first look. Blah blah blah.
Blah. You re knocking off all those things. But it may be two weeks. Nlater that client comes back and says aunt margaret.
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Never nhad her portrait taken with us. And we re very upset about this and she flew all the nway here from australia. And we re not going to see her ever again and you didn t even take photos and then you can pull out that checklist that you had that client make for you and sign off on you can say look you didn t tell me to ntake. Any pictures of this aunt from australia.
Nit s nowhere on this list. So how was i supposed to know that so it s there to protect you as well at the same time. It s nthere to help you make sure that you get everything that client wants that s a good thing checklists moving on to point number four upbeat instrumental music. Number four is my favorite.
It s meeting in person so much of today s ncorrespondence is done via email text message even or over the phone but there s nothing quite like sitting across from a prospective client and being able to sell yourself you re as much as the nproduct as the actual images and video that you re shooting so sell yourself show them why they want to hire you show them that charming personality show them that excitement and enthusiasm for what it is that you do that s going to get you more bookings than hiding behind an email meeting in person can go so far for building your brand and your rapport. I don t know why people ndon t do it enough pick a coffee shop set up ncamp meet some clients. There show them your work build a nrapport pay for their coffee. Just have a good time kind of nget that friendship rolling so they feel comfortable trusting you with their big day or nwith their huge project or giving you money if nyou re younger.
Than them that is a huge advantage instead of just sending off a text message or just leaving a voicemail meet them in person tip number five slow instrumental music closing out this video and closing out this three part series. And don t worry for neveryone who was complaining about this microphone. I don t like that i can see the mic. It s okay.
I change things up all the time. That s the kind of guy. Am this backgrounds here then it s there then it s there then it s makes silly noise tip. Number five is putting nyourself out there i remember when i started photography and i wanted to make this a business and i wanted to make a living i sort of expected the work to come to me.
I was like okay i ll build a website. I ll get some business cards. I ll send a few texts. I ll put my stuff on facebook.
I ll start writing a blog and they ll come people nwill just knock on my door. They ll just call my phone and like hey. This is peter nmckinnon. The photographer who just built that brand new website and has fresh business cards.
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I d love to hire you doesn t happen that way it won t happen that way maybe once in a blue moon. But for the most part nthat s probably cause. It s family related you re never gonna get njust random cold calls knocking on your door offering you money you got to go get that work yourself get to put yourself out. There always have your gear with you always let s just say.
It s a nsimple family barbecue you got your camera with you you re snapping photos of nthe family of the event of people smiling and laughing and then you send them out to the family maybe a family friend was there or the cousin says hey. These nare actually great photos and when their friends is nthey need a photographer. Oh. My cousin did some great work like here s some photos.
Nhe took out our family oh yeah we d love him to shoot nour family barbecue boom job done secured or maybe you re at a restaurant and you re taking some pictures of food and the owner comes up nto you and says hey i might need some photos like what s what s what ndoes your work look like or better. Yet finding that nmanager and saying hey i m a photographer. I d love to do food photography. And i would be interested nin possibly working for you maybe.
Reshooting your menu. Nor do some social work for you for your instagram account. Putting yourself out there to nkind of generate those leads generate that work doesn t hurt anybody the worst case scenario the worst thing that s gonna happen nsomeone s gonna say no i don t need it i don t want it you can either to try to convince them or you can move on to the next person. But sitting at home because you ngot a nice instagram profile or a nice website as need nanyone s gonna come knocking to hire you you got to go knocking to get those jobs when those jobs start coming that word of mouth starts.
You know snowballing into more and nmore and more prospects then the phone starts ringing. But you got to put in nthe legwork to get there alright those are my five ntips business mistakes things to avoid and things to help you build a career as a nphotographer or cinematographer. Thank you so much guys i hope you like this series. It was a really fun three videos to make i had a really great time and it all comes from personal experience.
So if you guys like this let nme. Know what you liked below let me know which video you like the most i d love to hear from you nget the conversation going hit that like button nif you like this video smash it if that s nsomething that you re into 2018 style subscribe. If you aren t already and and i will see you in the next video. I m gonna go find maddie.
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