” s an outline of a proposal typically your clients will send you an rfp that that stands for request for proposals. And what they re looking for is a response proposal. There s a bio they want to know who they re working with so you have to have a bio page of all the key players references other big clients that you ve worked with and any kind of testimonials and contact information. They want to see your process.
The five steps and they want to see relevant case studies. It s not just about presenting the best you ve. But the best view in light of the competition you re going to be facing how do you gauge a client s budget to know how they can go how do these expense budgets. It s a game one small play all dangerous game a game of chess against our old adversary.
I gave the clients budget by just asking them there s something that we call price bracketing and so you re going to take two numbers as goal posts is it between this number and this number do you have between. 2000 and 8000. To do this initiative and that s when they say no you re way out of my price point. Then i ask them well what s your price.
Point then let s say you want. 5000 to design a website that s a reasonable number 5000. Bracket the price between five and ten or five and fifteen that way the base the least amount you re going to get paid is. 5000 but if you say well you know for something for like 5000.
We can do then they come back and. Again we can t really do five 3800. Will you do that new york. Yeah.
I ll do it have an open conversation with the client and see if you can do the project for them or not and don t be afraid to say i m going to refer you to somebody else because i just can t do it well before you were first tell us what you do again. I want to learn more about you okay let s work together. Let s say you re in talks with the client over a project and your client wants a bigger agency. We always want a bigger agencies or do you know the guy says he knows he can deliver so like he knows he can do this job and who cares what you know it s not what you know it s what you can prove how can he you know tell the client dude.
I can do this so true okay. I can do this don t ship you re always going to go up against a smaller company and a big company believe it or not even if you charge 50 bucks. Or something s going to do for 20. There s always room between you and the basement it s always a room unless you drew the the giant 800 pound gorilla in the industry which you re not obviously if you re watching this show.
And that s the right and so you know that some of these more more experienced as a bigger team probably is more relevant case studies..
They re also going to be in the mix. So the question is here how do you defeat the smaller guy and the bigger guy. What do you do what you have to do is create some doubt in the clients mind believe it or not and now we re going to get into some sneaky guerrilla warfare ninja stuff here okay what makes you better than the little guy well the little guy is the one person shop. They don t have a lot of experience.
If you want to save money go work with them okay. So what i meant doing is i m actually pushing the client to do what they want and that makes them not want to do it kind of almost like reverse psychology. Here. It s like i want to cast doubt in the clients mind.
But why the smaller shop is going to drop the ball. How do i defeat the bigger company in the conversation with the client. Well here s the thing. Mr.
And mrs. Client. A much bigger company. I m sure they have a very large team and i m not sure who you re going to work with once they sell you the job.
But you do need to know this i m a small business owner you re going to be working with me. When you have a problem. You don t call. An account director.
You know call a coordinator producer. You call me and i will take care of the work by professional brand. My reputation is built on me delivering if you want calling in my previous clients you re going to hear the same today. I go above and beyond okay.
I give you high touch personal service. Built for you by the way. Here s my cell. Phone number give me a call day or night.
If you need help even if you need help in keeping the other guys honest evaluating their bid..
I d be happy to do that for you so. What am. I doing here. I m trying to cast out on both sides.
I m really trying to carve out my nation you can do that content. We can build and once you have these keyword targets. You re gonna need to set some content goals for yourself right like hey we re gonna need to produce content around this landing pages blog posts downloads of white papers whatever the content is articles right that matches up against that content you re going to need to get that on the website and then step. Four.
You re kind of going to be worrying about social public relations link building. All that outreach and engagement kind of stuff. That s hopefully going to bring value both branding value and awareness value as well as direct links back to your site. Right so.
So you might be looking on on places like twitter. Or in the blogosphere or in the press and media. World or inside your own industry. Right intern.
You might be looking at trade organizations or business listing directories those kinds of things and saying. Who do i need to engage at those places right and and how do i connect with them. Where should i engage so you know this is this kind of a question can be things like boy you know. There s this new forum that s getting a lot of popularity or there s this new blog.
That s really taking off or there s a new qa site that s kind of going wild in my sphere and i want to make sure that i m sort of in at the ground floor participating in those places right. When when twitter came out you want to be there. Now you know something like a core is out and you want to be there maybe maybe even something like a namesake. Right which is is kind of getting some traction in the web 20.
Silicon valley space right you want to be on that or foursquare. Gowalla right these kinds of things particularly a location. Based and then you need to be asking questions as well like what can i do to stand out and get noticed right because there s a lot of people who are going to be participating in all these places bloggers pr people people with who own websites. We want to get links from they re all gonna be getting pitches from people like you and you need to find a way to get noticed to be unique from that crowd and that means identifying things.
I think the easiest way to do that unless you re an extremely creative person is to see what works in for other people in other places right so if i wanted to get a blog post to go popular on hacker news or on reddit or get a lot of stumbleupon traffic..
I would look at what are those sites covering what what are people voting on at those sites. What what does techcrunch cover. What does read write web cover what does my local newspaper cover write find what those things are see those stories after a couple weeks. A few months of reading that you have a great sixth sense about what that what content that is and then finally are there existing initiatives that need some seo help right so this can happen.
Quite a bit actually where there s people in your organization. Who are doing things around pr and engagement who are doing technical things around the website who are producing new kinds of content. But they re not necessarily thinking like you are they re not thinking about oh right the links and the anchor text that s important and oh right the keywords. I need to you know worry about what the page content is i do some keyword research.
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“What s an RFP? How do you respond to an RFP? How do you write a proposal? What should I include in my project proposal? Chris provides tips, advice, and strategies that we use to win the client. nn–n0:05 What is an RFP? (Request for Proposal)n0:14 Bio – who they are working with (list of all key players on the project)n0:18 Client References – Other big clients that you ve worked with and testimonials and contact informationn0:25 Process – Include relevant case studiesn0:36 How do you gauge a client s budget if they don t tell you? n0:59 Price bracketingn1:51 Objection! Client says that your agency is too small?n2:18 How do you defeat the smaller company and the larger company? Cast Doubt.nnn nThis is the Futur of Education Disrupting the design education paradigm.nn Subscribe: https://goo.gl/F2AEbkn See our Academy Channel: https://goo.gl/vB9zoPnnWant a deeper dive? Typography, Lettering, Sales u0026 Marketing, Social Media and The Business of Design courses available here:nhttps://goo.gl/bRt5qdnn nLove the content? Become a sustaining member for $5/mo today.nhttps://goo.gl/nwekfLnnBOOKLIST nEssential Reading for Creative Professionals: http://bit.ly/2UtftObnEssential Design Books: http://bit.ly/2UtftObnnKits u0026 Proposals:nhttps://goo.gl/mSjuWQnnVisit our website: nhttps://www.thefutur.comnnFREE resources: nhttps://goo.gl/Qh6gHrnnMandarin (Chinese) Subtitles on UiiUiinhttps://uiiiuiii.com/?s=the+futurnn nWe love getting your letters. Send it here:nThe Futurnc/o Chris Don1702 Olympic Blvd.nSanta Monica, CA 90404nUSAnn nOUR AFFILIATE LINKSnWebflow: http://bit.ly/2EbET9lnRetro Supply Co.: http://bit.ly/2GW8gzRnSkillshare: https://goo.gl/YCo2uTnAmazon: http://bit.ly/thefuturisherenCreative Market: https://goo.gl/g4jlTEnDesign Cuts: http://bit.ly/2GSsAR3nEpidemic Sound: https://bit.ly/2T647tRnBring Your Own Laptop Tutorials: byol.me/thefutur nnBy making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.nn n Futur Podcast: https://thefutur.com/podcast/n Futur Blog: https://thefutur.com/blog/n nnCredits:nExecutive Producer Chris DonHost Chris DonDirector Aaron SzekelynCinematography Aaron SzekelynEditor Aaron SzekelynShow Open Roy KangnFutur Theme Music Adam Sanborne http://www.adamsanborne.comnAnnotations u0026 SEO Isaiah NwukornTypefaces: Futura, DinnFutur theme song Adam Sanbornenn===n*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.”,
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