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“Playing hey my name. Is tyler kephart . And this is my summer experience experience with blue cross nc this summer. The group of interns has been able to all sorts of things from volunteering in the community.
And then also some lunch and learns with different executives across the organization really being able to hear more about how those leaders got to where they are today and some time for some open dialogue. My assignment was with the brand strategy and marketing communications department. We re looking for our internship experience to be a combination of multimedia design. Where we re going to learn some stuff.
And then doing a bit of social media marketing. As well first up was multimedia..
We ve worked together on the technical side of things photoshop premiere. The tools if you will and what the process is from step. 1 no idea at all but you re doing all the way to making a finished project. We have worked together hand in hand like this no being a part of the multimedia team.
I even got the chance to appear on the 50th episode of headline market news. Meet the head coach of the carolina panthers. Ron rivera and i got a behind the scenes look at what it s like to shoot a real commercial. The other half of my time was spent doing social media marketing and analytics.
Tyler. And i have been working on our faces of fearless campaign that we ve been promoting on facebook and essentially finding out how effective we can get with the targeting in order to promote ads facebook has an application called ads manager here you can go in and customize your desired target audience instead of sending out ads to the general public..
We ve been using this to drive link clicks to our live. Fearless website. Where users can go in and read all about our many faces of fearless. I even got to take over the instagram story.
One day. Where dustin and i received a little fame for this short clip. Do you have any questions on that no that makes sense so we ll let this run for about seven days. And then we ll regroup that sound good to you yeah.
Yeah. But i have a question..
Why are we seeing so far apart. It was the only conference room. I could find you ll learn and since the instagram story. I have gotten a couple dms from a couple of different people.
Quentin. Quentin tarantino you may. Have heard of him ron howard. I call.
Him . Opie now even with all the amazing opportunities..
I ve had this summer. The real reason. This internship has been so great is because of the people i ve been able to work with every single person has always sought for me to learn for me to have a great experience. It s never been what can you do for blue cross.
It s always been what can blue cross do for you so to john chad patrick kyle dustin. My fellow interns. My entire blue cross family. Thank you so much for making this such a great experience music playing ” .
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Tyler Kephart, one of our interns, shares how he spent the summer working with our Brand Strategy and Marketing Communications department. During the summer, Tyler got an inside look at what it s like to shoot commercials and internal videos, plus social media marketing, ads and more.
Learn more about our internship program at BlueCrossNC.com/Interns
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