linkedin is not facebook This is a topic that many people are looking for. newyorkcityvoices.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, newyorkcityvoices.org would like to introduce to you LinkedIn 2020 Is Like Facebook 2012 – YouTube. Following along are instructions in the video below:
“Don t have to do video you don t have to do audio. You do don t have to do written word as a matter of fact my highest mumbles on linkedin. Right now is comic strips. We have so many things to talk about in this world that we all kind of live in number one actually back to i remember i m glad i got to this i forgot so many things usually improve has it s strengths and weaknesses.
This is very meta. If you follow how many people here. Follow my content just for context. Thank you okay great so most don t so listen audience laughing.
No no that s what i thought. There s a lot of people here. This is wild and if you don t know me. Which is why i asked you may think it s a plug but let me be very much on the record linkedin facebook youtube the nfl orange juice i have no emotion for anything i care about nothing except the end consumer.
But with that preface. There s a very remarkable thing going on for the far majority of people in this room fort he last year. I ve been yelling on linkedin and many other platforms that linkedin is a really good place to put content right as we sit here today the far majority of people s issue for their business. How many people own their business or the ceo.
Raise your hands okay not that many you should consider it it s fun. I m just kidding. But for the people that run marketing or make decisions or influence decisions. Linkedin over the last six months to a year.
And i don t know when this algorhithim changes. And when the supply and demand of attention and content changes. Which is what happens to all these platforms. My favorite place for the last four years instagram is going through it right now for all the biggest content producers especially personalities.
The organic decline has just started it s about to get nasty a lot of influencers are gonna get a job audience. Laughing anyway linkedin right now is going through a facebook 2012 moment you right now have a business or trying to build a profile or trying to communicate something to the world have no followers on linkedin produce content and the organic reach and consumption is remarkably high it will go away they always do it went away on myspace. It went away on facebook. It goes away everywhere.
It s supply and demand of attention. So one thing i definitely wanted to get across before i got off here content communication not your personal brand. Think of it a different way your reputation it matters a lot of you are still trading on your reputation cause you ve been doing. It a long time reputation is getting built at scale in linkedin.
For b to b. Businesses. Which have never really had a home for content like they do now and just being obsessed with over bringing value i implore you to dig into this hypothesis get educated and remember when you produce content you don t have to do video you don t have to do audio. You don t have to do written word as a matter of fact my highest mumbles in content on linkedin.
Right. Now is comic strips that i create from the things i talk about in the feed. It s working gifs memes unemotional about how we communicate we used to draw in caves. People used to do smoke signals.
I do not mind how people unlike the far majority of this room and world. I do not judge how one wants to consume content. I just react to the truth and then that at this moment not next year. Not next year at this exact second there s a huge arbitrage of organic reach within linkedin.
That i have a funny feeling will help you get something that you want whatever that may be and oh by the way as humans where many of you may have your side hustle. If you re selling cupcakes or your fitness program or hair. Extensions. Linkedin.
Which is wild watching it become facebook. In there. Instead of just b to b. Has been phenomenal.
So highly recommend that that s another side note. Let s talk about a couple other things. ” ..
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LinkedIn is in a very special place right now that only comes around every so often. It has become so popular as a platform, but the amount supply of content to meet the demand is so low that your post, no matter if it s a picture, video, article, comic or anything else, can easily over-index relative to your follower count. This is a very similar situation to the early stages of Facebook and Instagram, so if you missed those opportunities, get on LinkedIn today because you do not want to miss this one.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it s like to be a CEO and public figure in today s digital world. He is also the host of #AskGaryVee, a business and advice Qu0026A show online.
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