ted talks written speeches This is a topic that many people are looking for. newyorkcityvoices.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, newyorkcityvoices.org would like to introduce to you Speak like a leader Simon Lancaster TEDxVerona – YouTube. Following along are instructions in the video below:
“Irina lutsenko. Reviewer ellen maloney speech writing must be one of the weirdest jobs in in the world. No matter. How carefully the words have been prepared you are never sure how they are gonna be delivered yesterday.
I was in london and i was watching one of my clients. Who is a big australian businessman deliver a speech that i d written for him. I d written for him this passage kind of with winston churchill in mind about how we ve got to fight for our future fight to protect our position fight our competitors and i d forgotten about the australian accent and i watched from the back of the room with horror as i saw him go we ve got to fart for our future fart to protect our position. And i ll tell you what folks when i wake up every morning.
There is one thing. I know for sure. I m gonna do that day fart laughter applause so today i m gonna share with you some speechwriter secrets. I don t know whether you know this.
But there is a secret language of leadership. A secret language of leadership that we all used to be taught at school ancient rhetoric. This was a core part of the curriculum in ancient rome. Part of the trivium in london.
Right the way through to the 19th century. It was possible to get a free education in rhetoric. But not in mathematics. Reflecting the importance that was placed on the topic today teaching in rhetoric is restricted restricted to a powerful privileged few.
So what i m gonna do in my speech is revive this ancient art of rhetoric and share with you six techniques. So that you can all speak like leaders. So right okay stop right stop listen look left look right look center. How are you feeling distressed.
Anxious little bit edgy that s because i m mimicking hyperventilating. This is the authentic sound of fear and that fear transfers to you this is an ancient roman rhetorical device. They used to call it asyndeton. And it s one leaders still use today.
So david cameron uses it broken homes failing schools sink estates. Tony blair used to use it as well education education education. Barack obama too a world at war a planet in peril the worst financial crisis in a generation why three well three is the magic number in rhetoric government of the people by the people for the people in german. One people one empire.
One leader in italian. Eat well laugh often love much applause that was the hardest part of this speech to practice so thank you for the applause. This is also an ancient roman rhetorical device. They used to call it tricolon.
Which makes it sound like a peculiar part of the digestive system. But it s just putting things in threes you put your argument in threes. It makes it sound more compelling more convincing more credible just like that and so we find the rule of three here there and everywhere..
And so indeed you can tell the history of verona through nothing more than the rule of three if you think that caesar used to come here 2000. Years ago. Veni vidi vici 400 years ago shakespeare wrote romeo and juliet which was set here romeo romeo wherefore art thou romeo but of course far and away the most momentous event in verona s history today s tedx reinvent rethink relay right let s move on number two applause three sentences in which the opening clause is repeated now this is what winston churchill did with his we shall fight on the beaches. We shall fight on the landing grounds.
We shall fight on the fields and in the streets of course he could have said this a whole lot quicker. But he wanted to communicate his emotion. So he repeated it when we are emotional about things our perspective distorts and this then manifests in our speech. And so this is the authentic sound of passion.
I love verona. I love italy i love pasta. I love tiramisu. I love all of you i love the excitement.
I love the energy. I love the enthusiasm here in this room are you feeling my passion. You should be because i am a speech writer and i know how to make a point. It sweeps.
People away. And this is why this technique is used by slick salesmen and by market traders. I m not asking 20. I m not asking 15.
I m not even asking 10 pounds. It sweeps people onto the next point. Which is free balance in statements. Ask not what your country can do for you ask what you can do for your country.
There is nothing wrong with america that can t be cured by what s right with america to be or not to be if the sentence sounds as if it s balanced. We imagine that the underlying thinking is balanced and our brain is tuned to like things that are balanced balanced minds. Balanced diets balanced lives and so we are drawn to these kinds of sentences. We are attracted to them even if that balance is actually just an illusion like we re looking to the future.
Not the past. We re working together not against one another we re thinking about what we can do not what we can t now. Let s move on to number four metaphor metaphor is probably the most powerful piece of political communication. But it s the bit no one ever talks about the elephant in the room.
So to speak. Which is extraordinary because we use metaphor once every 16 words on average so our conversation is littered with metaphors scattered with metaphors. We can t speak for very long. Without reaching for a metaphor and metaphors are very loaded.
See metaphors are all over the place and they are political in that they are used by people to lead people towards things or indeed to make them recoil and so we use beautiful images images of people images of love images of family of sunshine in order to draw people towards things and we use disgusting images vermin scary monsters disease sickness in order to make people recoil and they re all lies and they are never challenged and yet they have an enormous impact on the way that people behave and respond. There s been research showing changing nothing more than the metaphor in a piece of text can lead to fundamentally different reactions from people on questions ranging from whether or not they ll invest in a company. Whether or not they will back particular crime policies to even whether or not they ll support a foreign war..
And so this is really important stuff. And it s all around us. So let me just take three of the big metaphors. Three.
Is the magic number three of the big metaphors that are around at the moment the. Arab spring . You ve all heard of the arab spring. You can t talk about what s going on in the middle east without calling it an arab spring the.
Arab spring sun s shining flowers blooming. This is a time of regrowth rebirth rejuvenation and yet. It s a big lie isn t it. Even the most optimistic geopolitical experts look at the middle east.
And say. This is going to take two generations to recover. It s not an arab spring it. s an arab inferno take another one the calais jungle .
Now this a phrase that has really taken root metaphorically. Speaking in the last year or so. If you google calais and jungle. You get 70 million results.
If you google calais and croissant you get just half a million results. And what s the image. This is planting in your mind. It s planting in your mind.
The idea that migrants are like wild animals to be afraid of they are dangerous. They represent a threat to you and this is a very dangerous metaphor. Because this is the language of genocide. It s the language of hate.
It s the same metaphor that hitler used against the jews depicting them as snakes. It s the same language. Which was used in rwandan genocide by the hutu against the tutsi they were described as cockroaches and so it should be of intense concern to us that this is a phrase that is being used now by the mainstream media to talk about some of the most vulnerable people on our planet let. s take one more the financial storm the financial storm for the financial crisis was the financial crisis really an act of nature as the storm metaphor suggests so it has nothing to do with greedy bankers or timid politicians or ineffective regulators.
The storm plants a phoney image in our minds. That this is something that just swept in naturally and equally will just sweep away with no need for action on our parts. It s a big lie pope francis knows that it s a big lie and so he doesn t speak using the financial storm metaphor. He has a different metaphor he talks about the dung heap of capitalism and so there he is using the metaphor of shit.
Which is wonderful because what he is calling for he is demanding a clean up of the whole system and this is a metaphor that every human being on the planet can instantly understand will be instantly disgusted by and this is a metaphor that can get a giggle from time to time so falling into this metaphorical space. Is one that some of our funnier politicians do from time to time boris johnson back in the uk. He s talked about how the labor leader emanated from the bowels of the trade union movement in my time working in government..
We had tony blair and gordon brown. Described as two cheeks of the same arse and ronald reagan once talked about government as a baby with a huge appetite at one end no sense of responsibility at the other so let s move on to number five exaggeration when we re emotional our perspective distorts. This manifests in our speech. And people who are emotional about something will therefore go over the top so my god i ve been waiting to give this talk my whole life.
I didn t sleep at all last night. And i am going to give my heart and soul to you okay these are all exaggerative statements. Leaders do this kind of stuff all the time you might think it s out of order. But in actual fact exaggeration is just part and parcel of ordinary conversation.
So they re just replicated in the kind of things that we do naturally. When we do that let s move on to number six rhyme. There is research showing people are more likely to believe something is true if it rhymes than if it does not rhyme. Which feels absurd.
But it s down to what linguists talk about as the processing fluency of language. How easy is language to swallow. If you speak using long words and long sentences. It s like giving someone a steak and asking them to swallow it whereas.
If you give them something pithy like a rhyme. It s like asking them to just sip on some prosecco and we learn things through rhymes from the moment that we re toddlers one two buckle. My shoe and so rhymes are signifiers of truth in our society. So they can often be used therefore to conceal fallacies.
I don t know if any of you remember the oj simpson case if it doesn t fit you must acquit. Yeah. An apple a day keeps the doctor away it sounds simple it sounds true. But my god we could save some healthcare spending.
If that really was up to it wasn t it another one in the uk. We all learn spelling through this line. I before e except after c. Which would be great if only it were true.
But it s complete nonsense. There s just 44 examples of words in which that s true. There s 900 examples of words in which it is not true. I once presented this to a room full of people who worked in the city.
And they said. Oh yeah. We ve got one you ve got to speculate to accumulate argh. Maybe the whole financial crisis was predicated on a rhyming fallacy if only the bankers had been going around saying to one another speculation leads to liquidation perhaps.
We wouldn t have been in this mess that we are in so there we go there are the six steps and using these six steps you can make the most absurd arguments sound. Plausible. Why if you re into ancient rhetoric..
Because they work their way through ethos pathos logos. If you prefer thinking about persuasion in terms of neuroscience. They work because they speak to the instinctive emotional and logical reins. And so i m gong to demonstrate this now i d like one of you to throw me an issue and i will jam a speech.
Out for you i will improvise the speech. So who would like to suggest a topic for me to seriously go on audience yell out donald. Trump laughter applause do you want me to go for or against for or against audience yell out for laughter. Right plain speaking honest authoritative america s been waiting for someone to grab it by the scruff of its neck and pick it up america s been waiting for a politician who can dare to tell the truth america s been waiting for someone who can really show leadership trump s being knocked by the liberal establishment.
But he is winning support from the people that s because he is not spinning. He is telling it like it is and he s not just speaking to america at its heart. But he is speaking to a truth across the world now the world has been waiting for enlightenment from someone like trump for a long while now and i tell you what all of us here in verona today. We ought to be thanking our lucky stars that for once we ve got genuine political debate.
Taking place in the united states maybe who knows we might get something like this in europe one day stranger. Things have happened so if you think about trump that he is someone we should dump then to all of you in the eu. I say fuck you laughter applause thank you i would just like to make it absolutely clear for the record. I think we should dump trump laughter applause.
He is a chump thank you it s a playful exercise. But the point i am making here is very serious. The reason we all used to learn rhetoric at school was because it was seen as a basic entry point to society how could society be fair unless. Everyone had equal ability to articulate and express themselves.
Without it your legal systems your political systems your financial systems are not fair. And so. It should be of intense concern to all of us that education in this has been narrowed to a very small and powerful elite in britain. There is one school that teaches rhetoric and that is eton.
19 of our last 50 prime ministers went to this school. So did our current mayor of london. So did our archbishop of canterbury. It is absolutely scandalous that when in the world we re dealing with such huge challenges financial inequalities.
The apocalyptic threat of climate change religious persecution unmatched since the 1940s that we should be restricting debate to such a narrow minority instead of teaching our children to sit down and shut up. We should be teaching them to stand up and speak out so let s revive rhetoric. Let s really reinvigorate debate around the world and let s really give every child on the planet. A chance to become a leader.
What should we call this grand initiative well here is an idea how about democracy applause. Thank you ” ..
Thank you for watching all the articles on the topic Speak like a leader Simon Lancaster TEDxVerona – YouTube. All shares of newyorkcityvoices.org are very good. We hope you are satisfied with the article. For any questions, please leave a comment below. Hopefully you guys support our website even more.
Did you know there is a secret language of leadership that determines who reaches the top in politics and business?r
In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader. The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience.
Simon Lancaster is one of the world s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC. He is a visiting lecturer at Cambridge University, Henley Business School and author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His award winning workshops on the language of leadership have been run to great acclaim around the world: for more information, see www.bespokeleadershipdevelopment.com.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
TEDxTalks, English, Italy, Life, Culture, Education, Speech