houzz marketing strategy This is a topic that many people are looking for. newyorkcityvoices.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, newyorkcityvoices.org would like to introduce to you YouTube. Following along are instructions in the video below:
“Eric here with 30 by 40 design workshop. I wanted to do a four part part screen recording showing you how i use house and talking a little bit about you can get more out of house. How you can make your professional profile. Better.
And how that can help you outrank your competition in local search. Results. Now you re probably aware that house is first and foremost primarily a image based search engine. And it s also a professional directory.
And those two things are sort of all rolled into one. It relies primarily on home professionals. Like architects designers interior decorators for the consumables. The images knowing this your goal is fairly simple you want to be present in the search results for as many of your potential clients searches as possible.
But actually being present isn t enough you want them to click through to your profile. You want them to basically. Add your images that are on your profile to their idea books. And ultimately you want them to click through to your website.
And and contact you so to do this you basically have to play by house rules and this means providing their search engine with as much information as possible which on houzz is in the form of images keywords and the information contained in your profile. So here s the problem it can be really hard to stand out and distinguish yourself from your competition especially in a really crowded urban market so how can you leverage. The house platform to your advantage..
Well. Let s start by looking at four different ways. Okay. The number one way is to complete your profile.
Now when you sign up for four house. It s going to walk you through the basic steps for completing your profile. They really want you to have a complete profile. Because that s the thing that tells to your potential clients.
The most about you and they ve basically come up with six different ways of deciding how complete your profile is and each one of those has is assigned a weighted percentage. So the first thing is your profile basics and that s worth twenty percent. Okay. That s just your name your title.
What your category is and the contact person. The second thing. Which is worth 15 toward your profile. Completion is to complete your contact information.
This consists of your address and your phone. Number and a link back to your own professional website. Which i hope you have number three is worth 10..
Okay and that is to describe your business. Now when you re describing your business. Make sure you use area keywords okay you want to tell them. Where you re located you want to tell them.
Where you practice. If you practice in a specific neighborhood. Especially in an urban area or neighborhoods. Make sure you include that in your business description.
Here and use keywords that talk about exactly what you do and hopefully. These keywords will find themselves in your image. Descriptions as well and that will sort of cross link. The two okay so again that s worth 10 percent towards your profile completion next thing you want to do is upload at least five photos of your work and five is an absolute bare minimum if someone comes to visit your profile and only sees.
Five photos that s a pretty small offering that s it s not much work so make sure. It s as many photos as you possibly have now the one caveat here is make sure you want to make sure that they re excellent photos. You want high quality professional photography and house lists a number of statistics for their requirements for their images basically the higher the resolution of your image. The better.
Chance you have of being featured on the home page idea books. Which is a real point of traction. That you want to leverage so make sure they re high quality make sure they re professional..
If there are mirrors in your photos be careful that you re not seeing yourself in the mirror. I know not everyone can afford professional photography. But really on houzz professional photography is the currency that is traded so do the best you can to provide the highest quality photos. That s worth again 25 toward your profile.
Completion now the next thing is going to be difficult for a lot of people getting reviews early on if you have a new practice. Getting reviews is it s not easy. But house makes it fairly simple to get reviews. They have a little review faq that they post here.
But basically. If you re looking at your house profile under reviews. You re gonna say get reviews. You ll click on that.
And it ll bring you to it ll actually ask you if you want to use your contact information. And and what you do is you re just going to send out this out to former clients. Collaborators and try and customize the message house gives you a sort of stock message. But you want to customize it and really talk about remind them of your relationship.
Getting reviews again is worth 15 toward profile completion and it s the thing. Honestly that most people don t haven t been able to complete that s the thing that keeps their profile from being incomplete and the last thing you want to do is you re gonna place a house badge on your your own website. If you have a website this counts toward your profile completion counts for 15 actually and they re gonna ask you to put it on the home page..
And here s my specific website here and i have it here in the footer of my home page. So they re gonna want it on the home page. And it s gonna link back to your professional profile now most of these are a matter of simply filling in the blanks and completing the tasks. The primary stumbling block.
As i said is actually going to probably be getting past. The review threshold. If your profile isn t complete for this reason put all of your efforts into this one. The single task consider asking other professionals you just work with consultants contractors.
Architects. If you have to remember that a new client will likely view one of your former clients review. As worth far more so the good thing about having these reviews is that you can actually put them to work as testimonials on your own website. Which is something that i ve done so these reviews have value beyond just they re just completing your house profile.
They also make it you know more likely that people are going to come to your own website and and check out you know what the kind of work that you do best now that is the number one thing that i think most people neglect is completing their house profile and you really want to do that too to get the most out of house now in the next video. I m going to talk about the second most important thing and you want to stay tuned for that because this is really. There s some some good detail in there about how i specifically use house. ” .
Thank you for watching all the articles on the topic YouTube. All shares of newyorkcityvoices.org are very good. We hope you are satisfied with the article. For any questions, please leave a comment below. Hopefully you guys support our website even more.
For more pro tips please check out the Unofficial Guide to Houzz.com available on Amazon at:
In this four-part video series, I walk you through a little about how I use Houzz.com in my business and through four strategies for standing out from the crowd. The first video describes the low-hanging fruit – profile completion.
Marketing for architects and designers has changed significantly with the advent of Houzz.com. With its curated collection of high quality photographs and editorial content, Houzz.com is equal parts social media and marketing and it deserves a place in every home remodeling and design professional s business marketing plan.
With its vast and ever-growing database of professional users and photographs it can be hard to stand out and be discovered by clients and Houzz editors. Ranking in your target market, especially if it s crowded can be a real challenge. That is, until you understand how you can leverage Houzz to your advantage.
Understanding the Houzz ecosystem and ranking criteria are key factors to being discovered. I ve written a book which addresses the ecosystem and provides actionable advice for crafting a profile that connects with clients and editors alike. I discuss both basic and advanced strategies for appearing in more searches and for being showcased on Houzz.com s front page in their featured Ideabooks. Once you understand how the Houzz ecosystem works you can put it to work netting more qualified leads and ultimately more projects for your business.
– – – – – –
Please watch: “Making a Site Model – The Outpost Project”
– – – – – –
video, pagbabahagi, camera phone, video phone, libre, upload